UGC Deal Kit

Portfolio Plan: home_lifestyle UGC

Filming with: iPhone in north-facing kitchen with soft natural light
Products to use: Sage/Breville bread oven, Le Creuset, sourdough banneton sets

1. Product showcase (15-30s)

Proves: You can make a product look good - texture, packaging, result
Hook (0-2s): Close-up of freshly baked bread
Shots:

1. Overhead shot of bread oven with bread inside, natural light
2. Close-up of bread being taken out of the oven, steam rising
3. Shot of bread on a Le Creuset plate, with a sourdough banneton in the background
   Text overlays: "Freshly baked bread in 30 minutes"

2. Before / after (20-45s)

Proves: The product actually does something
Hook (0-2s): Split-screen of raw dough and freshly baked bread
Shots:

1. Shot of raw dough on a floured surface, with a sourdough banneton next to it
2. Close-up of dough being shaped into a loaf
3. Shot of freshly baked bread on a cutting board, with a knife and a slice cut out
   Text overlays: "From raw dough to freshly baked bread"

3. Lifestyle integration (30-60s)

Proves: It fits into a real routine, not a studio
Hook (0-2s): Shot of a breakfast table with freshly baked bread and a cup of coffee
Shots:

1. Shot of bread being sliced and served with butter and jam
2. Close-up of a person taking a bite of freshly baked bread
3. Shot of a kitchen counter with baking utensils and ingredients
   Text overlays: "Freshly baked bread for breakfast"

Outreach: Ooni, home_lifestyle

Cold email

Subject: Autumn bread content for Ooni

I've been using my Sage/Breville bread oven to make delicious bread at home, and I think Ooni's products would be a great fit for my autumn-themed content. I create UGC for home lifestyle brands, focusing on honest reviews and lifestyle integration. You can see my portfolio at [YOUR PORTFOLIO LINK]. I'd love to propose a batch of specific assets for Ooni's bread-related products, including 3 videos and 5 stills, with an option for a second batch. If you're working with creators this quarter, I'd love to send a sample concept.

DM

Hi Ooni, I'm a home lifestyle UGC creator with a focus on bread and baking. I've been using my Sage/Breville bread oven to create autumn-themed content and think Ooni's products would be a great fit. Let's discuss a potential collaboration.

Day 3 bump

Hi again, I wanted to follow up on my previous message and share a new asset I've created - a video showcasing my favourite autumn bread recipe. I think it would be a great fit for Ooni's brand. Let me know if you'd like to see it.

Day 7, final touch

Hi Ooni, I understand that timing may not be right for a collaboration at the moment. I'll check back in a month to see if there are any opportunities. In the meantime, I wish you all the best with your current campaigns.

Self-Directing Brief - Ooni × [Your Name]

This is a Self-Directing Brief because the creator is pitching a concept to the brand without a prior brief or rejection feedback, with the goal of securing a deal for autumn/winter indoor-adjacent UGC content featuring bread, not pizza, to complement Ooni's existing summer garden content.

Concept Summary

I propose creating a batch of autumn-themed UGC content for Ooni, focusing on bread and baking, utilizing my Sage/Breville bread oven and Le Creuset products. This will include 3 videos and 5 stills, with an option for a second batch.

Deliverables

• 3 videos (15-30s, 30-60s, and 30-60s) showcasing Ooni's bread-related products in a lifestyle setting.
• 5 stills of freshly baked bread and Ooni's products.

Why This Works for the Brand

Ooni's current creative is heavily focused on summer garden content featuring pizza. By creating autumn/winter indoor-adjacent content featuring bread, we can expand their reach and appeal to a broader audience. My experience in creating engaging UGC content for home lifestyle brands, along with my personal passion for bread and baking, makes me a strong fit for this project.

Timeline

I estimate the production time to be around 8 days, considering my availability and the need for soft natural light in my north-facing kitchen.

Red Flags in What They Sent

No brand brief was supplied, as this is a cold pitch. The review focuses on the terms described by the creator and potential risks or omissions.

Pricing and Scope

• No usage rights mentioned - This could lead to assumptions about the usage period and channels, potentially resulting in unpaid usage or disputes.

  "Before I confirm, I want to clarify a few scope items… My standard rate for this deliverable list includes 6-month paid social usage. Can we discuss the intended usage period and channels for this content?"

Creative

• No specific examples of desired content - This lack of clarity could result in created content not meeting Ooni's expectations.

  "To make sure I deliver something you can use immediately, could you share one or two examples of UGC you loved, or any specific ideas you have for the autumn/winter content?"

Logistical

• No confirmed product shipment or availability - This could delay production if the necessary products are not available.

  "To keep this smooth, I'll need confirmation on the product shipment and availability before I schedule filming."

Clean: The creator's experience, the proposed content idea, and the outlined timeline are all positives, indicating a well-structured pitch.

Needs from you: None