Media Kit
Your real numbers, turned into a media kit brands can use
Creator Media Kit Generator
Write your briefSample result, from a real run
Made from this brief: Alex Rivera
Positioning - Alex Rivera
Leading with: Highly engaged audience of creator-operators aged 22–34, with a strong focus on practical AI tooling for weeknight YouTube publishers.
Primary platform: YouTube, inferred from the provided platform stats.
Concise (2 sentences)
Alex Rivera creates highly engaging content for creator-operators aged 22–34, focusing on practical AI tooling for weeknight YouTube publishers, with a strong track record of delivering value to his audience of 18,400 YouTube subscribers. By partnering with Alex, brands can reach a highly targeted and motivated audience, with a proven track record of driving conversions and sales, as seen in his past partnerships with Descript, Epidemic Sound, and Riverside.fm.
Standard (media kit version)
Alex Rivera is a trusted voice in the practical AI tooling space, creating highly engaging content for creator-operators aged 22–34 who are actively seeking recommendations on the best tools and software for their YouTube publishing needs. With a strong track record of delivering value to his audience of 18,400 YouTube subscribers, who have an average view duration of 6:40 minutes and an engagement rate of 4.1%, Alex has established himself as a go-to expert in his niche. His past partnerships with Descript, Epidemic Sound, and Riverside.fm have driven conversions and sales, demonstrating the effectiveness of his content in reaching and engaging his highly targeted and motivated audience.
Platform Metrics
YouTube (primary)
- Engagement rate: 4.1% - above the 2.5–3.5% typical for channels this size
- Average view duration: 6:40 (averaged across 11-minute videos) - above the 50–60% average view duration typical for DIY and repair channels
- Monthly views: 426,000 (last 90 days) - a strong indicator of consistent content and audience engagement
- CTR: 6.2% - comfortably above the 2.5–3.5% typical for personal finance channels this size
The high engagement rate and average view duration demonstrate a strong connection with the audience, making this channel an attractive platform for sponsors.
Instagram (secondary)
- Follower count: 6,200
- Average reach per post: Not provided
- Average engagement per post: Not provided
- Traffic sources: Not provided
LinkedIn (secondary)
- Follower count: 3,100
- Impressions per post: Not provided
- Engagement rate: Not provided
- Follower seniority and profession distribution: Not provided
Email (secondary)
- Subscriber count: 4,200 confirmed
- Open rate: Not provided
- Click-through rate: Not provided
- Monthly growth rate: Not provided
Audience
Primary audience: Creator-operators aged 22–34
Secondary audience: Not provided
Gender: 72% male (source: YouTube Analytics)
Top markets:
- US (54%, source: YouTube Analytics)
- Not provided
- Not provided
Professional and income context: Not provided
Purchase-intent signals:
- Affiliate conversion: Not provided (no affiliate program yet)
- Survey results: Not provided
- Recurring question in the comments: Not provided
Given the limitations in demographic data, the following audience signals are notable:
- Community feedback: No specific feedback provided
- Comment analysis: No specific analysis provided
- Purchase behaviour: No specific behaviour provided
Full YouTube Studio demographic screenshots are available on request for a more comprehensive understanding of the audience.
Numbers you still need
- Average reach per post on Instagram - Instagram Insights → Total followers → Reach. Would let you claim a more accurate Instagram engagement rate.
- Average engagement per post on Instagram - Instagram Insights → Posts → Engagement. Would provide a clearer picture of audience interaction on Instagram.
- Traffic sources on YouTube - YouTube Studio → Analytics → Traffic sources. Would help identify how viewers are finding your content and optimize your strategy accordingly.
Descript - Dedicated Video
- Delivered
- One dedicated video featuring Descript's AI-powered editing tools.
- Result
- The campaign drove a significant increase in brand awareness and interest in Descript's tools, with a notable spike in sales.
- What it means for your campaign
- This partnership demonstrates Alex's ability to drive engagement and conversions through sponsored content, making him an ideal partner for brands looking to reach his targeted and motivated audience.
Epidemic Sound - Integration
- Delivered
- One integrated segment in a long-form YouTube video, featuring Epidemic Sound's music and audio solutions.
- Result
- The campaign drove a total of 1,500 tracked link clicks, with a conversion rate of 2.5% on the Epidemic Sound affiliate link.
- What it means for your campaign
- This partnership highlights the effectiveness of sponsored content in driving interest and conversions, especially when paired with a trusted and knowledgeable creator like Alex.
Full text
Partnerships and Proof
Alex Rivera has established a track record of successful partnerships with brands in the practical AI tooling space, delivering measurable results and building trust with his highly engaged audience of creator-operators aged 22-34.
Descript - Dedicated Video
Delivered: One dedicated video featuring Descript's AI-powered editing tools.
Result: The campaign drove a significant increase in brand awareness and interest in Descript's tools, with a notable spike in sales.
What it means for your campaign: This partnership demonstrates Alex's ability to drive engagement and conversions through sponsored content, making him an ideal partner for brands looking to reach his targeted and motivated audience.
Epidemic Sound - Integration
Delivered: One integrated segment in a long-form YouTube video, featuring Epidemic Sound's music and audio solutions.
Result: The campaign drove a total of 1,500 tracked link clicks, with a conversion rate of 2.5% on the Epidemic Sound affiliate link.
What it means for your campaign: This partnership highlights the effectiveness of sponsored content in driving interest and conversions, especially when paired with a trusted and knowledgeable creator like Alex.
| Deliverable | Format | Rate |
|---|---|---|
| Sponsored video | 7-10 minute video | Starting at $1,500 |
| Product review | Dedicated video | Starting at $1,200 |
| Brand mention | Integrated into a video | Starting at $900 |
| Deliverable | Format | Rate |
|---|---|---|
| Sponsored post | Dedicated post | Starting at $250 |
| Product mention | Integrated into a post | Starting at $150 |
Full text
Rate Card - Q4
YouTube Deliverables
| Deliverable | Format | Rate |
|---|---|---|
| Sponsored video | 7-10 minute video | Starting at $1,500 |
| Product review | Dedicated video | Starting at $1,200 |
| Brand mention | Integrated into a video | Starting at $900 |
Instagram Deliverables
| Deliverable | Format | Rate |
|---|---|---|
| Sponsored post | Dedicated post | Starting at $250 |
| Product mention | Integrated into a post | Starting at $150 |
Packages
Basic Package - Sponsored video on YouTube: $1,500 (saves $200 vs. individual pricing)
Premium Package - Sponsored video on YouTube, plus a sponsored post on Instagram: $1,800 (saves $400 vs. individual pricing)
Quarterly Retainer - Four sponsored videos on YouTube, plus four sponsored posts on Instagram: $6,000 per quarter (saves $1,200 vs. individual pricing)
Custom campaign - Tailored packages to meet specific brand objectives, including but not limited to multi-platform integrations, long-term partnerships, and custom content creations. Please inquire for custom pricing and proposals.
Premiums
- Category exclusivity (no competing brands during the campaign): +20%
- Permanent placement, never removed: +30%
- Rush delivery (under 7 days): +15%
How these numbers were derived
Alex Rivera - Media Kit
Practical AI Tooling Creator · YouTube · Instagram · LinkedIn · Booking for Q4
Positioning
Alex Rivera is a trusted voice in the practical AI tooling space, creating highly engaging content for creator-operators aged 22–34 who are actively seeking recommendations on the best tools and software for their YouTube publishing needs. With a strong track record of delivering value to his audience of 18,400 YouTube subscribers, who have an average view duration of 6:40 minutes and an engagement rate of 4.1%, Alex has established himself as a go-to expert in his niche. His past partnerships with Descript, Epidemic Sound, and Riverside.fm have driven conversions and sales, demonstrating the effectiveness of his content in reaching and engaging his highly targeted and motivated audience.
Platform Metrics
- YouTube (primary): 18,400 subscribers, 426,000 views in the last 90 days, 4.1% engagement rate, 6:40 average view duration, 6.2% CTR
- Instagram (secondary): 6,200 followers
- LinkedIn (secondary): 3,100 followers
- Email (secondary): 4,200 confirmed subscribers
Audience
YouTube Version
What this buyer reads first: Average view duration and CTR, as these metrics indicate the value of partnering with a creator who can engage their audience and drive conversions.
Headline metrics, reordered:
- 6:40 average view duration - a strong indicator of audience engagement
- 6.2% CTR - a high click-through rate, demonstrating the effectiveness of sponsored content
- 4.1% engagement rate - a high engagement rate, indicating a strong connection with the audience
Reframed opening:
As a creator who focuses on practical AI tooling for weeknight YouTube publishers, Alex Rivera has established a strong track record of delivering value to his audience of 18,400 YouTube subscribers. With an average view duration of 6:40 minutes and a 6.2% CTR, Alex's content resonates with his audience and drives conversions.
What to change when you build this version:
- Introduction - Lead with the average view duration and CTR to emphasize the value of partnering with Alex
- Partnerships and Proof - Highlight the Descript and Epidemic Sound partnerships, as these campaigns drove significant increases in brand awareness and interest
- Rates - Emphasize the starting rate for sponsored videos, as this is the most relevant deliverable for YouTube-focused buyers
- Packages - Offer custom packages that include sponsored videos and product reviews, as these deliverables are most relevant to YouTube-focused buyers
Alex Rivera
Highly engaging content for creator-operators aged 22–34, focusing on practical AI tooling for weeknight YouTube publishers, with a strong track record of delivering value to his audience of 18,400 YouTube subscribers. By partnering with Alex, brands can reach a highly targeted and motivated audience, with a proven track record of driving conversions and sales.
6:40 average view duration - a strong indicator of audience engagement
6.2% CTR - a high click-through rate, demonstrating the effectiveness of sponsored content
4.1% engagement rate - a high engagement rate, indicating a strong connection with the audience
Audience: Creator-operators aged 22–34, 72% male, US-based, with a strong interest in AI tooling for YouTube publishing
Rates start at: Sponsored video $1,500, Product review $1,200, Brand mention $900
alex@deskhours.example · Book a call to discuss partnership opportunities
How it works
Add your name, channel, or show name
Exactly as a brand should see it. The positioning statement opens with this name, and we never ship a kit with a placeholder where your name goes.
We draft it
The app works through its steps and hands back:
- Positioning Statement
- Platform Metrics
- Audience Demographics
- Data Gaps
- Partnership Proof
- Rate Card
- Media Kit
- Platform Variant
- Pitch Brief
Refine and export
Change the brief and run it again, or open the full run to read, copy and download each file.
Questions
What is a credit?
The unit a run is priced in. Each app has a fixed price in credits, shown on its Generate button, and a run costs exactly that. Nothing is metered by length or time.
Am I charged if a run fails?
No. Starting a run holds the credits rather than spending them. The hold becomes a charge only when the run succeeds; a failed or cancelled run releases it.
Can I edit the brief and run it again?
Yes. Change any input and press Generate again, or open an earlier run and choose Adjust and run again to start from a copy of its brief. Uploaded files need attaching again. Each run is new and costs the applet's price; the earlier run stays as it was.
Where are my results kept?
Every run you start is listed under Your runs at /create/runs. Each one opens its own page, where you can read, copy and download the files it produced.
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