Sponsor Report

Campaign Read: Rumpl × youtube_integration

Goal the deal was built around: Rumpl (outdoor blankets). The goal was awareness plus first-purchase conversions ahead of their fall season, with a discount code as the tracked mechanism. They said explicitly they cared more about new-customer count than about total revenue.
Data age: 30 days post-publish

What we have

What is missing

• Detailed link analytics - the link analytics dashboard for the tracked link
• Category benchmark for first-purchase conversions - the industry average for first-purchase conversions from similar content

Cost per redemption

$9,500 (deal rate) / 412 (code redemptions) = $23.06 per redemption

Comparisons

Hey Dana,

Rumpl × 19-minute YouTube Video - campaign report
Sent with performance at 30 days post-publish:

Summary
This campaign for Rumpl hit 214,300 views at 30 days, exceeding the projected 150,000-180,000 views. The average view duration was 8:41, with 45.7% of viewers watching that long. Code redemptions totaled 412, meeting the projection of 200+ redemptions, with 361 of those being new customers.

Reach
Here's how this campaign performed on reach:

• Total views: 214,300
• Average view duration: 8:41 (45.7%)
• Compared to my typical content, this campaign overperformed on views, indicating strong audience interest in the Rumpl integration.

Engagement
The quality of attention was high:

• Average view duration of 8:41 signals that the content was engaging and relevant to the audience.
• Audience retention at the integration timestamp started at 71% and ended at 68%, showing that the integration was well-placed and held viewers' attention.

Promo performance
Since the goal included trackable conversions, here are the key numbers:

• Total redemptions: 412
• Clicks on the tracked link: 3,180
• The brand's cost per redemption was $23.06, based on the deal rate and redemptions.