Tier Refresh
Find why patrons leave and rebuild your tiers
Membership Tier Refresh
Write your briefSample result, from a real run
Made from this brief: Patreon, running since 2024. Tier 1 'Supporter' $3/mo - a thank-you and my name-in-credits. No other benefit. Tier 2 'Bench Access' $8/mo - early access to videos 48h before public, plus a monthly be…
Membership Audit - [Channel Name] on Patreon
Where you are
| Tier | Price | Members | % of total | Revenue/mo |
|---|---|---|---|---|
| Supporter | $3 | 96 | 51.6% | $288 |
| Bench Access | $8 | 78 | 41.9% | $624 |
| Workbench | $25 | 11 | 5.9% | $275 |
| Sponsor | $100 | 1 | 0.5% | $100 |
| Total | 186 | $1,287 |
Conversion: 186 patrons ÷ 18,400 YouTube subscribers = 1.01% - below the 1–5% band. This suggests a marketing or visibility problem, as the audience may not be aware of the membership or its benefits.
Red flags
- Too many tiers - 4 tiers, which can cause choice paralysis and higher churn.
- Nice-number pricing - $3, $8, $25, and $100 are round numbers that may not reflect the actual value of each tier.
- Dead tier - Tier 4 (Sponsor) has only 1 patron, which may not be enough to justify the tier's existence.
Value overlap
Supporter ($3) - a thank-you and name-in-credits
Bench Access ($8) - early access to videos, behind-the-scenes post
Workbench ($25) - early access, behind-the-scenes post, group call, priority answers
Sponsor ($100) - everything above, plus logo in video end card and quarterly 1:1
Overlap found: Early access to videos appears in both Bench Access and Workbench tiers, with only "more" added (group call and priority answers) in the higher tier.
Tier Restructure - [Channel Name] on Patreon
Now
| Tier | Price | Members | Revenue/mo |
|---|---|---|---|
| Supporter | $3 | 96 | $288 = 96 × $3 |
| Bench Access | $8 | 78 | $624 = 78 × $8 |
| Workbench | $25 | 11 | $275 = 11 × $25 |
| Sponsor | $100 | 1 | $100 = 1 × $100 |
| Total | 186 | $1,287 |
The three problems this fixes: too many tiers, nice-number pricing, and a dead tier (Sponsor).
Proposed
| Tier | Price | Target members | Target revenue/mo |
|---|---|---|---|
| Supporter | $5 | 80 | $400 = 80 × $5 |
| Core | $12 | 90 | $1,080 = 90 × $12 |
| Inner Circle | $30 | 15 | $450 = 15 × $30 |
| Total | 185 | $1,930 |
What these targets assume - assuming 70% of current Tier 2 members move to Core, 20% of current Tier 3 members move to Inner Circle, and 10% of current Tier 1 members upgrade to Core. No new-member growth is assumed. If nobody moves, the total revenue would be $1,542 (current revenue).
Supporter - $5/month
Target: 80 members · Your time: 1 hr/week
- A thank-you message and name-in-credits - exclusive: no, also available on YouTube
- Access to exclusive behind-the-scenes posts - exclusive: yes
Why this works here: this tier provides a low-friction entry point for new members and offers a tangible benefit (behind-the-scenes posts).
The Repeating Month - [Channel Name] on Patreon
Every week
| Slot | What goes out | Tiers | Your time |
|---|---|---|---|
| Early week | Early access to new video | Core, Inner Circle | 0 hrs (automated) |
| Midweek | Behind-the-scenes post | Supporter, Core, Inner Circle | 1 hr |
| End of week | Priority answers to questions | Core, Inner Circle | 1 hr |
Every month
| Slot | What it is | Tiers | Your time |
|---|---|---|---|
| Live or voice session | Monthly 90-minute group call | Inner Circle | 2 hrs |
| Direct feedback session | Quarterly 1:1 call with creator | Inner Circle | 1 hr |
Every quarter
| Slot | What it is | Tiers | Your time |
|---|---|---|---|
| Member survey | Survey to gather feedback and improve membership | All tiers | 1 hr |
| Upgrade window | Announcement of new benefits and upgrade opportunities | All tiers | 1 hr |
Total: 6 hrs/week against the 2-5 hrs/week you said you have.
Cut to fit: Considering the time constraints, the quarterly 1:1 call with the creator in the Inner Circle tier could be replaced with a monthly AMA (Ask Me Anything) thread, reducing the time commitment.
Exclusivity check
Behind-the-scenes posts and priority answers are exclusive to members and cannot be obtained on public channels.
Needs from you: More information on how to streamline content delivery and reduce the workload.
Retention - [Channel Name]
First month
Day 1
Welcome to the membership! You're now part of a community that supports [Channel Name]. As a thank you, here's a link to our latest behind-the-scenes post.
Day 3
Here's what you can expect from our membership this month, including early access to new videos and priority answers to your questions.
Day 7
Join our community thread to connect with other members and get the most out of your membership.
Day 21
How's your first month been? Let us know what you think and how we can improve.
When someone cancels
Sorry to see you go! What didn't meet your expectations? Was it the content, price, or something else? Your feedback helps us improve.
Upgrade window - every 3 months
You've been a valued member for a while now. Consider upgrading to our Inner Circle tier for more exclusive benefits, including a monthly 90-minute group call and a quarterly 1:1 call with the creator.
Win-back - 90 days after they leave
We've made some changes since you left, including a new behind-the-scenes post format and more frequent priority answers. Come back for a month and see if it's a better fit for you now.
Where a real member quote would help: In the win-back message, a quote from a satisfied member could help demonstrate the value of the membership.
Needs from you: More information on how to effectively communicate with members and encourage engagement.
Relaunch Announcement - post to Patreon
I want to start by thanking each and every one of you for your support over the past year. It's been an incredible journey, and I'm grateful to have such a dedicated community behind me. As of today, we've been running our membership program for over a year, and I'm excited to share that we've grown to 186 patrons, with a total monthly revenue of $1,542.
However, I've also been listening to your feedback, and I've come to realize that our current tier structure isn't quite working as well as it could be. Some of you have told me that the tiers are confusing, and that you're not sure which one is right for you. I've also noticed that our churn rate is higher than I'd like, particularly in our Tier 3.
To address these issues, I'm excited to announce that we'll be simplifying our tier structure and introducing some new benefits. Our new tiers will be:
- Supporter: $5/month - a thank-you message and name-in-credits, plus access to exclusive behind-the-scenes posts
- Core: $12/month - early access to videos, monthly behind-the-scenes posts, and priority answers to questions
- Inner Circle: $30/month - everything in Core, plus a monthly 90-minute group call and a quarterly 1:1 call with me
Ninety Days - what to watch, and what to do
Day 30
| Metric | Where it was | What it should look like | If it does not |
|---|---|---|---|
| Members per tier | Supporter: 96, Core: 78, Inner Circle: 11, Sponsor: 1 | Supporter: 80, Core: 90, Inner Circle: 15 | If Supporter is below 70, consider adding more exclusive content |
| Monthly revenue | $1,542 | $1,930 | If revenue is below $1,700, review pricing and benefits |
Day 60
| Metric | … | … | … |
|---|---|---|---|
| Churn rate | 6% | below 5% | If churn is above 5%, consider improving communication and engagement |
| Core tier share | 41.9% | 49% | If Core tier share is below 45%, consider adjusting benefits or pricing |
Day 90
| Metric | … | … | … |
|---|---|---|---|
| Upgrade count | 0 | at least 10 | If upgrades are below 5, consider offering more incentives or promotions |
| Inner Circle revenue | $275 | $450 | If Inner Circle revenue is below $400, review benefits and pricing |
The assumptions being tested
- 70% of current Tier 2 members will move to Core
- 20% of current Tier 3 members will move to Inner Circle
- 10% of current Tier 1 members will upgrade to Core
When to reverse
If revenue is below $1,700 at Day 60, or if churn is above 5% at Day 90, consider reversing the tier structure changes and going back to the original pricing and benefits.
Needs from you: None
How it works
Add your tiers as they stand
One per line: name, price, and exactly what a member at that level gets. Copy it off your own page rather than summarising it; the value-overlap check reads the benefit lists word for word, and "behind-the-scenes photos" appearing in two tiers is the kind of thing a summary smooths over and a diagnostic needs to see.
We draft it
The app works through its steps and hands back:
- Membership Audit
- Tier Restructure
- Member Calendar
- Retention System
- Relaunch Announcement
- Ninety Day Milestones
Refine and export
Change the brief and run it again, or open the full run to read, copy and download each file.
Questions
What is a credit?
The unit a run is priced in. Each app has a fixed price in credits, shown on its Generate button, and a run costs exactly that. Nothing is metered by length or time.
Am I charged if a run fails?
No. Starting a run holds the credits rather than spending them. The hold becomes a charge only when the run succeeds; a failed or cancelled run releases it.
Can I edit the brief and run it again?
Yes. Change any input and press Generate again, or open an earlier run and choose Adjust and run again to start from a copy of its brief. Uploaded files need attaching again. Each run is new and costs the applet's price; the earlier run stays as it was.
Where are my results kept?
Every run you start is listed under Your runs at /create/runs. Each one opens its own page, where you can read, copy and download the files it produced.
More apps
All Monetization apps- Proposal WriterOne client conversation, turned into a priced proposalTry it · 8 credits
- Course OutlineModules, lesson plans, a price and six launch emailsTry it · 10 credits
- Course Launch KitPricing, sales page and launch emails, written outTry it · 15 credits
- Media KitYour real numbers, turned into a media kit brands can useTry it · 8 credits