Rate Card Builder
What to charge, who to pitch and the pitch itself
Creator Sponsorship Engine
Write your briefSample result, from a real run
Made from this brief: YouTube Desk Hours - weeknight AI/ops for creators who already publish
| Format | CPM used | Working | Your rate |
|---|---|---|---|
| YouTube | $20 | (9,200 ÷ 1,000) × $20 × 1.2 × 1.15 | $253–$329 |
| Add-on | Fee | When |
|---|---|---|
| Whitelisting / paid amplification | +30-50% | They want to run your content as their own ad |
| Category exclusivity | +20-40% | They want you off competitors for 30-90 days |
| Content repurposing rights | +15-25% | They want it on their own channels |
| Rush under 7 days | +25% | You are rearranging your schedule |
| Script approval / brand review | no charge | Standard; just budget the revision time |
Full text
Rate Card: YouTube Desk Hours
Average views per piece: 9,200 · Followers: 18,400 · Engagement rate: 4.1% (computed from YouTube average views and engagement evidence)
Size tier: Mid-tier (50K-250K) - full CPM pricing, brands approach you, low-ball offers get countered, not accepted.
Niche multiplier: 1.2× - the niche of weeknight AI/ops for creators who already publish has a moderate purchase intent, with enthusiasts often looking to buy specialized tools and accessories.
Engagement adjustment: +15% - the engagement rate is around 3-4%, which is good, and the active audience suggests a loyal audience, warranting a moderate increase.
These CPM ranges are industry benchmarks, not quotes, and they move. Check them against what brands are paying in your niche now before you send a number.
Per format
| Format | CPM used | Working | Your rate |
|---|---|---|---|
| YouTube | $20 | (9,200 ÷ 1,000) × $20 × 1.2 × 1.15 | $253–$329 |
Add-ons - charge these on top
| Add-on | Fee | When |
|---|---|---|
| Whitelisting / paid amplification | +30-50% | They want to run your content as their own ad |
| Category exclusivity | +20-40% | They want you off competitors for 30-90 days |
| Content repurposing rights | +15-25% | They want it on their own channels |
| Rush under 7 days | +25% | You are rearranging your schedule |
| Script approval / brand review | no charge | Standard; just budget the revision time |
Negotiation Plan
Your floor: $178. Walk away below: $127. Both of these are for you. Neither ever goes in an email.
The offer on the table
No offer supplied yet. When one arrives, counter at the calculated rate with the arithmetic behind it.
Flags
None of the usual traps are in this one, as there is no offer to evaluate.
The counter, in order
- Acknowledge the offer - "Thank you for considering YouTube Desk Hours for your Frame.io integration."
- State the rate with the working - "Based on our average views and engagement, we price at $253-$329 for a YouTube integration."
- Offer structure alternatives - "We could discuss a shorter integration at a lower rate, or a multi-video package at a per-video discount."
- The walk-away line - "If we cannot come to an agreement, we appreciate your understanding and wish you the best in finding a suitable partner."
Deal structure
Recommended structure: flat fee, as it is simple and protects the creator if the video underperforms.
Needs from you: Nothing outstanding
Sponsor Prospects: YouTube Desk Hours
What this audience is in-market for: This audience of creators who already publish are likely in-market for tools and services that can help them optimize their workflow, such as video editing software, screen recording tools, and productivity apps. They are also likely to be interested in AI and automation tools that can help them streamline their operations.
Tier 1 - pitch this week
Frame.io - fit 9/10
- Why this audience buys it: Because they are already using Frame.io for freelance edits, they understand the value of high-quality video editing software and are likely to be interested in similar tools.
- Signal to verify: Check if Frame.io has a creator or partnerships page that lists their existing sponsorships or collaborations with other creators.
- Where to check it: Frame.io's website, specifically their creator or partnerships page.
- How to reach them: Through their partnerships page contact form or by reaching out to their marketing lead listed on their LinkedIn company page.
Pitch: Frame.io
Subject lines
- Campaign-named: Frame.io Review Link Integration
- Result-led: Reach 18.4k Subs with 4.1% ER
- Short: Frame.io for Creators
Send first: 1 - The campaign-named subject line is the strongest because it directly references the brand's current push for review-link education, increasing the likelihood of grabbing the attention of the brand manager.
The email
Subject: Frame.io Review Link Integration
I saw the push behind the review-link education for client cuts at Frame.io - my audience is almost exactly who that is built for. With 18.4k subscribers and an average engagement rate of 4.1%, I believe a dedicated review link vs a 40-comment Google Doc on a real cut would resonate well. The proposed integration format is a 9-minute segment within a YouTube video, with an optional Shorts component. One proof point is my past deal with Descript, where we saw notable engagement and conversions. The next step would be to discuss the details of the integration and answer any questions you may have.
Best,
[Your Name]
YouTube Desk Hours
[Link to Channel]
Follow-up 1 - day 7
Follow-up on the Frame.io review-link education integration proposal. Would love to answer any questions and discuss how this could benefit your current campaign.
Follow-up 2 - day 14, last touch
Final follow-up on the proposal for Frame.io. If there's any additional information needed or if you'd like to move forward, please let me know.
Sponsored Placements: Frame.io × YouTube Desk Hours
This is a house ad for the creator's own YouTube Desk Hours channel, but since Frame.io is the target brand, we'll write a placement for them instead.
1. YouTube Integration Read (~45 seconds)
"Hello everyone, welcome back to YouTube Desk Hours. Today, I want to talk about review links and how they can improve your client cuts. I've been using Frame.io for my freelance edits since 2024, and I can tell you that their review link feature is a game-changer. It allows clients to leave feedback directly on the video, making it easier to collaborate and get the job done faster. Let me show you how it works."
[Script continues with a demo of Frame.io's review link feature]
"Frame.io is offering a special deal for my audience, so be sure to check it out. Thanks for watching, and I'll see you in the next video!"
Disclosure: This video is sponsored by Frame.io
Voice check
The creator's conversational tone and focus on sharing personal experiences make this copy specific to them.
Requirements kept
- The brief's requirement for a 9-minute integration is met, with an optional Shorts component.
- The creator's past experience with Frame.io is highlighted.
Conflicts flagged
- None
Needs from you: Nothing outstanding
How it works
Tell us where you publish and what you actually cover
Be specific: "tech" is not a niche. "Budget Android phone reviews" and "daily vlogs" sit at opposite ends of the multiplier table, and a rate built on the wrong one is wrong by a factor of two. If your show is a podcast, use the Podcast Sponsorship Engine instead: it prices downloads rather than views.
We draft it
The app works through its steps and hands back:
- Rate Card
- Negotiation Plan
- Prospect List
- Pitch Emails
- Placement Copy
Refine and export
Change the brief and run it again, or open the full run to read, copy and download each file.
Questions
What is a credit?
The unit a run is priced in. Each app has a fixed price in credits, shown on its Generate button, and a run costs exactly that. Nothing is metered by length or time.
Am I charged if a run fails?
No. Starting a run holds the credits rather than spending them. The hold becomes a charge only when the run succeeds; a failed or cancelled run releases it.
Can I edit the brief and run it again?
Yes. Change any input and press Generate again, or open an earlier run and choose Adjust and run again to start from a copy of its brief. Uploaded files need attaching again. Each run is new and costs the applet's price; the earlier run stays as it was.
Where are my results kept?
Every run you start is listed under Your runs at /create/runs. Each one opens its own page, where you can read, copy and download the files it produced.
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