Repurpose Planner
One long piece, turned into a plan for every platform
Content Repurposing Planner
Write your briefSample result, from a real run
Made from this brief: YouTube: 'The Thursday Batch: 3 YouTube videos before midnight' (9:40). Beats: Sunday folder tree; rejected Claude title; 1–5 scorecard; 40-minute A-roll; export checklist taped to monitor. CTA is th…
Repurposing Plan: The Thursday Batch
Source: YouTube video, 9:40 minutes
Core thesis: Batch 3 YouTube videos before midnight on Thursdays for efficient content creation
Best audience: 2k–40k YouTube operators who batch on weeknights
Content Pieces
- Short-form video - YouTube Shorts
- Angle: Introduce the Thursday batch concept and its benefits
- Source moment: Introduction to the Thursday batch concept (unspecified, find by searching for "Thursday batch")
- Brief: Cut a 60-second clip showing the creator's folder tree organization and explaining how it helps with batching. No graphics needed, straight to camera works.
- Effort: Quick
- Carousel post - LinkedIn
- Angle: Visualize the creator's folder tree organization and scorecard
- Source moment: Creator's folder tree organization on Sundays (unspecified, find by searching for "folder tree")
- Brief: Create a 5-slide carousel post showcasing the folder tree and scorecard. Write a brief description for each slide and include a call-to-action to download the PDF checklist.
- Effort: Medium
- Thread - X
- Angle: Share the 1–5 scorecard for content evaluation
- Source moment: Using a 1–5 scorecard for content evaluation (unspecified, find by searching for "scorecard")
- Brief: Write a 5-tweet thread explaining the scorecard and how it helps with content evaluation. Include a visual of the scorecard and a call-to-action to download the PDF checklist.
- Effort: Quick
| Platform | What it rewards | Pieces assigned | Cadence | First post |
|---|---|---|---|---|
| YouTube Shorts | Visible things happening | #1 | 2 per week | Day 1 |
| Insight and story | #2, #6 | 2 per week | Day 3 | |
| X | Punchy and opinionated | #3 | 2 per week | Day 5 |
| newsletter | Depth and value | #4 | 1 per week | Day 7 |
| podcast | Audio standing alone | #5 | 1 per week | Day 10 |
| blog | Search and scanning | #7 | 1 per week | Day 14 |
Two-week schedule
- Day 1: YouTube Shorts #1
- Day 3: LinkedIn #2
- Day 5: X #3
- Day 7: newsletter #4
- Day 10: podcast #5
- Day 14: blog #7
The ordering logic is to prioritize the platforms with the most engaged audiences and the most relevant content. YouTube Shorts and LinkedIn are the primary platforms for the creator, and they will receive the most content. X and the newsletter will receive less frequent posts, and the podcast and blog will receive the least frequent posts.
Start Here
- Short-form video - YouTube Shorts - The Thursday batch concept is a unique and actionable idea that can help YouTube operators increase their productivity and efficiency.
- Carousel post - LinkedIn - The creator's folder tree organization and scorecard are key components of the concept, and visualizing them in a carousel post can help illustrate the benefits.
- Thread - X - The 1–5 scorecard is a valuable tool for content evaluation, and sharing it in a thread can provide valuable insights to the audience.
Skip or Deprioritise
- Blog post: While the blog post is a valuable resource, it is a deep piece that requires significant effort and may not be feasible for the creator to produce regularly.
How it works
Tell us what you made
Paste the transcript, the outline, or just describe it: "28-minute video on why I stopped charging hourly, I show my actual invoice structure and how I handle pushback." The more specific the moments you name, the more specific the plan.
We draft it
The app works through its steps and hands back:
- Repurposing Plan
- Channel Matrix
- Priority Shortlist
Refine and export
Change the brief and run it again, or open the full run to read, copy and download each file.
Questions
What is a credit?
The unit a run is priced in. Each app has a fixed price in credits, shown on its Generate button, and a run costs exactly that. Nothing is metered by length or time.
Am I charged if a run fails?
No. Starting a run holds the credits rather than spending them. The hold becomes a charge only when the run succeeds; a failed or cancelled run releases it.
Can I edit the brief and run it again?
Yes. Change any input and press Generate again, or open an earlier run and choose Adjust and run again to start from a copy of its brief. Uploaded files need attaching again. Each run is new and costs the applet's price; the earlier run stays as it was.
Where are my results kept?
Every run you start is listed under Your runs at /create/runs. Each one opens its own page, where you can read, copy and download the files it produced.
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