Short Video Plan
A week of short-form videos, scripted and scheduled
Short-Form Video Producer
Write your briefSample result, from a real run
Made from this brief: The Slow Loaf - sourdough and slow bread baking for people with full-time jobs and a normal domestic oven. 11,300 Instagram followers, 30-50, mostly UK and northern Europe, baking in cold houses with…
This week
| # | Day | Format | Topic | Platform | Length | Goal |
|---|---|---|---|---|---|---|
| 1 | Mon | text_overlay | The November temperature problem: how a 4-hour bulk in August takes 9 hours in a 17°C kitchen | Instagram Reels | 30s | saves |
| 2 | Wed | trend_remix | Underproofed vs overproofed crumb: a side-by-side comparison using trending audio | Instagram Reels | 30s | saves |
| 3 | Fri | tutorial | Going by dough volume, not the clock: a beginner's guide to slow bread baking | Instagram Reels | 30s | saves |
Why each slot is what it is
Slot 1 - text_overlay: This format is chosen for its simplicity and ease of editing, given the creator's beginner CapCut editing level and text overlay shooting style. The topic of the November temperature problem is specific and relevant to the niche audience, making it a great fit for a saves-focused video. This slot satisfies the authority slot rotation rule by providing educational content.
Slot 2 - trend_remix: This format is chosen to ride the momentum of existing trends and make the content more engaging and relatable to the audience. The topic of underproofed vs overproofed crumb is a great fit for a trend remix, as it can be presented in a visually appealing and easy-to-understand way. This slot satisfies the trend slot rotation rule.
#1
The November temperature problem: how a 4-hour bulk in August takes 9 hours in a 17°C kitchen (text_overlay, 30s, Instagram Reels)
- relatable_struggle
- You know the feeling when bulk time doubles in winter?
- pattern_interrupt
- So I'm bulk fermenting in the airing cupboard -
- specific_promise
- In 30 seconds, you'll know why cold kitchens slow you down
- bold_question
- Are you letting temperature control your bake schedule?
- curiosity_gap
- Nobody talks about the one thing that adds hours to bulk time
- Recommended
- #3 (specific_promise) - A specific promise suits this topic and format, as it directly addresses the problem and offers a quick solution, fitting for a 30-second video.
#2
Underproofed vs overproofed crumb: a side-by-side comparison using trending audio (trend_remix, 30s, Instagram Reels)
- bold_claim
- Your crumb is overproofed, even if it looks perfect
- before_after_teaser
- From dense to airy: the difference 2 hours makes
- pattern_interrupt
- So I cut into this loaf and -
- relatable_struggle
- Tired of loaves that are dense, not delicious?
- direct_call_out
- If you're struggling with proofing, this is for you
- Recommended
- #1 (bold_claim) - A bold claim grabs attention, especially in a trend remix format where the goal is to be engaging and relatable, making viewers curious about their own baking techniques.
Full text
Video 1 - The November temperature problem: how a 4-hour bulk in August takes 9 hours in a 17°C kitchen (text_overlay, 30s, Instagram Reels)
relatable_struggle- "You know the feeling when bulk time doubles in winter?"pattern_interrupt- "So I'm bulk fermenting in the airing cupboard - "specific_promise- "In 30 seconds, you'll know why cold kitchens slow you down"bold_question- "Are you letting temperature control your bake schedule?"curiosity_gap** - "Nobody talks about the one thing that adds hours to bulk time"
Recommended: #3 - A specific promise suits this topic and format, as it directly addresses the problem and offers a quick solution, fitting for a 30-second video.
Video 2 - Underproofed vs overproofed crumb: a side-by-side comparison using trending audio (trend_remix, 30s, Instagram Reels)
bold_claim- "Your crumb is overproofed, even if it looks perfect"before_after_teaser- "From dense to airy: the difference 2 hours makes"pattern_interrupt- "So I cut into this loaf and - "relatable_struggle- "Tired of loaves that are dense, not delicious?"direct_call_out- "If you're struggling with proofing, this is for you"
Recommended: #1 - A bold claim grabs attention, especially in a trend remix format where the goal is to be engaging and relatable, making viewers curious about their own baking techniques.
The November temperature problem - 30s text_overlay
Platform: Instagram Reels · Goal: saves · Hook structure: specific_promise
Algorithm target: view velocity
VISUAL PLAN
The video will feature a split-screen comparison of dough bulk fermentation in different temperatures, with text overlays highlighting the time difference. The creator will be speaking directly to the camera, with a friendly and approachable tone.
SCRIPT
[0-3s] HOOK
[VISUAL: Creator speaking directly to the camera, with a friendly smile]
[AUDIO: "In 30 seconds, you'll know why cold kitchens slow you down"]
[ON-SCREEN TEXT: "Cold kitchens = slower bulk"]
[3-8s] SETUP
[VISUAL: Split-screen comparison of dough bulk fermentation in different temperatures]
[AUDIO: "You know how bulk time doubles in winter?"]
[ON-SCREEN TEXT: "August vs November bulk time"]
[8-25s] VALUE - point 1
[VISUAL: Text overlay highlighting the time difference]
[AUDIO: "A 4-hour bulk in August takes 9 hours in a 17°C kitchen"]
[ON-SCREEN TEXT: "9 hours in November"]
[25-30s] CTA
[VISUAL: Creator speaking directly to the camera, with a friendly smile]
[AUDIO: "Save this for when you're struggling with bulk time, and follow for more slow bread baking tips"]
[ON-SCREEN TEXT: "Save for later"]
Underproofed vs overproofed crumb - 30s trend_remix
Platform: Instagram Reels · Goal: saves · Hook structure: bold_claim
Algorithm target: rewatch rate
Video 1 - The November temperature problem (Instagram Reels)
Caption:
Cold kitchens got you down? In 30 seconds, learn why a 4-hour bulk in August takes 9 hours in a 17°C kitchen. Save this for when you're struggling with bulk time, and follow for more slow bread baking tips!
Hashtags: #slowbreadbaking #temperaturecontrol #homemadebread
Comment bait:
- What's the biggest challenge you face when baking in a cold kitchen?
- Share your favorite tip for maintaining a consistent temperature during bulk fermentation!
Video 2 - Underproofed vs overproofed crumb (Instagram Reels)
Caption:
Think your crumb is perfect? Think again! Learn the difference between underproofed and overproofed crumb in this quick comparison. Save for later and follow for more slow bread baking tips!
Hashtags: #breadbaking #crumbgoals #proofing
Comment bait:
- What's the most common mistake you've made when it comes to proofing your dough?
- Share a photo of your most recent loaf - is it underproofed or overproofed?
Video 3 - Going by dough volume, not the clock (Instagram Reels)
Caption:
Ditch the timer and master dough volume measurement in under a minute! Learn the secret to slow bread baking success and save this for later. Follow for more tips and tutorials!
Hashtags: #slowbreadbaking #doughvolume #homemadebread
Video 1 - The November temperature problem
On-screen text
| Time | Text | Style |
|---|---|---|
| 0:00-0:03 | Cold kitchens = slower bulk | bold white, black bar, centred |
| 0:05-0:08 | August vs November bulk time | light grey, transparent background, top left |
| 0:10-0:15 | 9 hours in November | red, bold, bottom right |
| 0:20-0:25 | Save for later | blue, underlined, centred |
Audio picks
- Mellow electronic - A calm and soothing track to match the friendly tone of the video. Find it: "relaxing electronic music" in the Instagram Reels audio library, under the "Moods" tab.
- Acoustic guitar - A gentle and uplifting track to emphasize the importance of temperature control. Find it: "acoustic guitar instrumental" in the Instagram Reels audio library, under the "Genres" tab.
- Soft ambient - A peaceful and atmospheric track to support the educational content. Find it: "soft ambient music" in the Instagram Reels audio library, under the "Moods" tab.
Video 2 - Underproofed vs overproofed crumb
On-screen text
| Time | Text | Style |
|---|---|---|
| 0:00-0:03 | Overproofed crumb? | bold white, black bar, centred |
| 0:05-0:08 | Underproofed vs overproofed | light grey, transparent background, top left |
| 0:10-0:15 | Dense vs airy | red, bold, bottom right |
| 0:20-0:25 | Save for later | blue, underlined, centred |
Audio picks
Shooting
Setup A - Kitchen counter with ingredients and dough: slots 1 and 3. Film these together, as they require a similar setup and can be edited efficiently.
- Camera: Phone at chest height, arm's length, window at 45 degrees to your left.
- Lighting: Natural light from the window, with a slight diffusion to soften the shadows.
- Takes: Plan for 2 takes of the hook, and 1 take of the body. If only one take is possible, prioritize the hook.
- B-roll: None needed for these slots.
Setup B - Side-by-side comparison with trending audio: slot 2. Film this separately, as it requires a different setup and editing style.
- Camera: Phone at chest height, arm's length, with a plain background.
- Lighting: Soft, even lighting to minimize shadows and reflections.
- Takes: Plan for 2 takes of the hook, and 1 take of the body. If only one take is possible, prioritize the hook.
- B-roll: Exact shots of underproofed and overproofed crumb, with a slight zoom to emphasize the differences.
Editing
How it works
Tell us what you make, and who watches
Be specific: "personal finance for 20-somethings on their first salary" beats "finance". This decides the vocabulary, how much we can assume they already know, and which of the twelve formats actually fit you.
We draft it
The app works through its steps and hands back:
- Content Calendar
- Hook Options
- Video Scripts
- Caption Pack
- Onscreen And Audio
- Production Notes
Refine and export
Change the brief and run it again, or open the full run to read, copy and download each file.
Questions
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Am I charged if a run fails?
No. Starting a run holds the credits rather than spending them. The hold becomes a charge only when the run succeeds; a failed or cancelled run releases it.
Can I edit the brief and run it again?
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Where are my results kept?
Every run you start is listed under Your runs at /create/runs. Each one opens its own page, where you can read, copy and download the files it produced.
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