Season Planner
A whole podcast season mapped in one sitting
Podcast Season Engine
Write your briefSample result, from a real run
Made from this brief: Ship It Tuesday - a fortnightly interview podcast for technical founders and heads of engineering at UK startups of 5 to 60 people. We do one long conversation about a decision somebody actually made…
Season Premise: Season 5
Show: Ship It Tuesday · Target episode count: 10 · Target listener this season: Technical founders and heads of engineering at UK startups
The throughline
What breaks when software spend is optimized for cost, not value?
Considered and rejected: How do companies budget for software infrastructure? - Too narrow, doesn't capture the human cost and decision-making process.
Why this season, why now
Season 5 focuses on "The Bill" because episode 41's deep dive into infrastructure spend outperformed all others, indicating a strong audience interest in the financial aspects of technical decisions.
The season arc
Shape: Foundation_exploration_application_challenge_synthesis
This season will start by laying the foundation of what software costs entail, beyond just infrastructure, including the hidden costs of on-call duties and tooling sprawl. As the season progresses, it will explore real-world examples of companies that have successfully optimized their software spend, and those that have faced significant challenges. The application section will delve into practical strategies for technical founders to manage their software budget effectively. The challenge segment will present case studies where optimizing for cost led to unforeseen consequences, and finally, the synthesis will bring together the lessons learned, providing a comprehensive framework for making informed decisions about software spend.
Episode Map: Season 5 - The Bill
Throughline: What breaks when software spend is optimized for cost, not value?
Format mix: 6 solo, 4 interview · Guest-dependent episodes: 4 of the 10
| # | Working Title | Format | Core Question This Episode Answers | Where It Sits in the Arc |
|---|---|---|---|---|
| 1 | Hidden Costs Introduction | Solo | What are the unseen expenses beyond infrastructure in software development? | Sets up the central tension by introducing the concept of hidden costs |
| 2 | Infrastructure Spend Deep Dive | Interview with FinOps lead | How do companies budget for software infrastructure, and what are the common pitfalls? | Explores the foundation of software costs, focusing on infrastructure |
| 3 | The On-Call Tax | Solo | What is the financial impact of on-call duties on software development teams, and how can it be mitigated? | Complicates the midpoint by discussing the human cost of software development |
| 4 | Tooling Sprawl | Interview with Priya Raman | What strategies can be used to manage tooling sprawl, and what are the consequences of not addressing it? | Applies practical strategies for managing software budget, focusing on tooling sprawl |
| 5 | Build vs Buy | Solo | When does it make sense to build custom software solutions versus buying existing ones, and what are the cost implications? |
Publishing Calendar: Season 5
Cadence: biweekly · Season runs: 2026-10-06 → 2027-01-03 · Episodes: 10
Lead-time model used
The lead-time model for this season is based on the host's stated requirements: a guest booking deadline three weeks before publish, six hours of editing per episode done by the host themselves, and a biweekly publishing cadence. Given these constraints and the host's posting capacity of two or three episodes per week, the calendar assumes a default editing time of six hours per episode and a default guest scheduling lag of three weeks. The host's own figures for editing time and guest scheduling lag are used, with no assumptions made about other lead times.
Recording block recommendation
For a solo-only season or seasons with a high number of solo episodes, batch recording is recommended to remove the weekly grind that can kill shows. However, since Season 5 of Ship It Tuesday includes guest-dependent episodes and aims to discuss timely topics like software costs and optimization strategies, recording close to publish is advisable. This approach allows for more relevant and up-to-date discussions, especially with guests who may be booked closer to the recording date.
Full schedule
Season Trailer: Season 5 - The Bill
60-second read
Read pace note: Speak at a moderate pace, pausing briefly after each teaser for emphasis.
[HOOK - 0:00–0:08]
What if the true cost of your software is more than you think?
[POSITIONING]
Ship It Tuesday is a fortnightly interview podcast where we dive into the real costs of software development, with numbers attached.
[PROOF]
In episode 2, we'll explore how companies budget for software infrastructure with a FinOps lead, in episode 4, Priya Raman will share strategies for managing tooling sprawl, and in episode 6, the founder of a bootstrapped dev-tools company will discuss how to communicate software costs to your CFO.
[CTA]
Join us every other week starting October 6th as we uncover the hidden costs of software development and learn how to optimize them.
30-second read
Read pace note: Same moderate pace, with a slightly tighter delivery to fit the time frame.
[HOOK - 0:00–0:08]
What's the real cost of your software?
[POSITIONING]
Ship It Tuesday explores the true costs of software development.
[PROOF]
We'll discuss infrastructure spend with a FinOps expert, tooling sprawl with Priya Raman, and communicating costs to CFOs with a bootstrapped founder.
[CTA]
Tune in biweekly starting October 6th to learn how to optimize your software spend.
Season Launch Promo Plan: Season 5 - The Bill
Season runs: 2026-10-06 → 2027-01-03 · Platforms: LinkedIn, fortnightly newsletter, YouTube · Sustainable posts/week: two_or_three
Pre-launch (1–2 weeks out)
- LinkedIn: Share a personal anecdote about a surprising software cost, asking followers what their most unexpected cost was, to build anticipation for the season's focus on hidden costs.
- Newsletter: Include a teaser about the upcoming season in the newsletter, highlighting the unique blend of technical and financial insights, and invite subscribers to share their experiences with software costs.
Week 1 (launch)
- YouTube: Post a clip from episode 1, focusing on the introduction to hidden costs, and encourage viewers to subscribe for more content.
- LinkedIn: Share a key takeaway from episode 1, using a visually engaging format, and ask followers to share their thoughts on the topic.
Weeks 2–3 (the drop-off zone)
- LinkedIn: Share a teaser for episode 2, highlighting the FinOps lead's insights on infrastructure spend, and ask followers about their current challenges with software infrastructure costs.
- Newsletter: Include a summary of episode 2's key points in the newsletter, with a link to the full episode, and invite feedback from subscribers.
How it works
Add your show, in a couple of sentences
What the show is about, who listens, and your usual format (solo, interview, co-hosted, mixed). "A weekly solo-and-occasional-interview show about freelance consulting, for people two to five years in" beats "a business podcast": every episode on the map has to earn its place with that listener.
We draft it
The app works through its steps and hands back:
- Season Premise
- Episode Map
- Publishing Calendar
- Season Trailer Script
- Promo Plan
Refine and export
Change the brief and run it again, or open the full run to read, copy and download each file.
Questions
What is a credit?
The unit a run is priced in. Each app has a fixed price in credits, shown on its Generate button, and a run costs exactly that. Nothing is metered by length or time.
Am I charged if a run fails?
No. Starting a run holds the credits rather than spending them. The hold becomes a charge only when the run succeeds; a failed or cancelled run releases it.
Can I edit the brief and run it again?
Yes. Change any input and press Generate again, or open an earlier run and choose Adjust and run again to start from a copy of its brief. Uploaded files need attaching again. Each run is new and costs the applet's price; the earlier run stays as it was.
Where are my results kept?
Every run you start is listed under Your runs at /create/runs. Each one opens its own page, where you can read, copy and download the files it produced.
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