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Platform Picker

Which platforms are worth your week, and how often

Platform Distribution Matrix

Write your brief

Sample result, from a real run

Made from this brief: Bench & Bytes - self-hosting and home labs for working software developers, focused on quiet, low-power builds that fit in a flat. I'm Ollie, a backend developer with a full-time job, making long-for…

RankPlatformTierReason
1YouTubeanchorPrimary platform with an existing audience of 18,400 subscribers, despite a 44% drop in views since February.
2NewslettersecondaryHigh engagement rate of 47% open and 6.2% click, with a sizable list of 2,100 subscribers, making it a valuable channel for direct communication and community building.
3BlogsecondaryWith 22,000 sessions in the last six months and 41 existing posts, the blog has established itself as a repository of valuable content and can be leveraged for SEO and deeper dives into topics.
4MastodonexperimentalDespite real engagement, the reach is tiny, and it's essential to test whether the audience can be grown or if it remains a niche presence.
5LinkedInexperimentalWith no current presence but 2,900 stale connections, it's worth experimenting to see if professional networking can expand the creator's reach, especially considering the niche of self-hosting and home labs for software developers.
6PodcastdropGiven the solo nature of the operation and the existing demand on time from YouTube and the newsletter, starting a podcast would spread resources too thin and is not recommended at this time.
7InstagramdropThe creator's audience is primarily TV and desktop-focused, and without a visual or aesthetic core to the content, Instagram may not offer the best return on investment.
Required

Content type, niche, and audience in a few sentences: "20-minute weeknight cooking videos for people who cook after work, mostly 28-45, US and UK". The format you actually produce is what decides which platforms are even reachable for you.

How it works

  1. Tell us what you make and who it is for

    Content type, niche, and audience in a few sentences: "20-minute weeknight cooking videos for people who cook after work, mostly 28-45, US and UK". The format you actually produce is what decides which platforms are even reachable for you.

  2. We draft it

    The app works through its steps and hands back:

    • Platform Ranking
    • Platform Playbook
    • Weekly Calendar
    • Time Budget

  3. Refine and export

    Change the brief and run it again, or open the full run to read, copy and download each file.

Questions

What is a credit?

The unit a run is priced in. Each app has a fixed price in credits, shown on its Generate button, and a run costs exactly that. Nothing is metered by length or time.

Am I charged if a run fails?

No. Starting a run holds the credits rather than spending them. The hold becomes a charge only when the run succeeds; a failed or cancelled run releases it.

Can I edit the brief and run it again?

Yes. Change any input and press Generate again, or open an earlier run and choose Adjust and run again to start from a copy of its brief. Uploaded files need attaching again. Each run is new and costs the applet's price; the earlier run stays as it was.

Where are my results kept?

Every run you start is listed under Your runs at /create/runs. Each one opens its own page, where you can read, copy and download the files it produced.

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